It’s All About The Content: Making Sales With Articles And Newsletters

Everybody who’s online today seems to be interested in selling something, whether it’s a product, a service, or just information or space for advertising. There’s nothing wrong with that; in many ways, the Internet is the greatest sales engine ever invented.

What lots of web designers don’t realize is that it’s not the bells and whistles, the fancy Flash animation, or the great graphics that draw customers to a Busby SEO Test website. Instead, it’s anything about the content.

The Internet is, first and foremost, a text-based technology. You read it. You may look at the pictures, and you may laugh at the animations, but the things that compel you to click on them, to wonder what else is here to inform you, or to purchase an item are generally the words that are written on the screen.

Instead of being seduced by the flash and the bang, consider letting your words do the talking for once, and generate some sales with articles.

One of the best ways to get people to buy stuff from you is to get them to trust and like you. And one of the best ways to do this on the Internet is to write articles and post them online for your customers to enjoy and use.

In addition this, once you’ve written an article, you have instant recognition. Even if you didn’t write it but actually purchased it, your name on an article instantly transforms you into an expert.

That’s not the just secret of the written word. Large companies like Hewlett-Packard and IBM know something many small vendors don’t: when you get people to write stuff about you, you’re giving yourself direct sales mojo. When you’ve written something, that’s nice; but when you’ve been written about, that’s magic.

So here’s a new idea: rather than just exchanging links with other vendors you have a relationship with, why not exchange mutually-admiring articles?

You post an article on your website referencing the other vendor and talking about how well his or her products work with yours, and they can do the same. If you write it in all sincerity, and he does the same, you’re both going to drive additional traffic to each others’ sites.

There are dozens of methods like this you can use to get your customers more interested. One is using your articles to inform them about a new product that they may not yet be aware of. Another is to talk about a nifty item that’s just a slow mover, or to discuss one that is coming up on a seasonal popularity boost.

Or you can just write plain old informational articles, being definite to reference items that you sell on your site.
For instance, if you have a gardening site and you want to talk about the right way to plant bulbs, you can set up links inside the article or as a sidebar to places your reader can go on your Busby SEO Test site to order the bulbs, special measuring tools, or protective cloths for their newly-planted garden.

Newsletters are very related to articles resting out on your site, with one exception: the customers on your site are already there and more likely to be in a mood to buy.

Clients reading your newsletter are those who showed up months or even years ago, filled out a form, and have been reading your information ever since. The trick here is to get them to come to your website.

Treat newsletters like you’d treat advertising in a newspaper. Utilize coupons to push sales. Talk about special deals on specific products, or discuss items that can only be purchased on your website

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